These days I was asking myself what types of products are people buying over the internet. Online personal loans was one of them.
I saw that the need for money is expressed declared, people were looking on google exact keywords that lead to purchasing. I said something about this aspect on google monetisation here
People will buy stuff from internet, including these online personal loans, just because they are a standardised product. And when in need for cash, is a good idea to have a “rich relative” to go to
Also, before taking any online personal loans, you should be considering very carefull if you really need those money, because the cost could be very high. Just thing a little bit before jumping in that personal loan.