All big supermarkets have this positioning: come to us to save money. Well actually, is not true. They have some items, which for sure are cheaper then at the competitors. They expect that u go there, see the products they advertise that are cheaper and together with the cheaper products you buy also more expensive ones, FEELING that are at the same low prices.
I saw Oprah show the other days (i know, even Dr. Brain watch Oprah, but only because Ms. Dr. brain watched her:) ) that if you decide to eat this week ONLY the SALES product, you can make a huge saving. Also, choose to buy with coupons. This way you will have a diversified diet (the offers keeps changing) and you save money.
Brilliant, isn’t it? 😀
And one more advice. Even is it on sales, DON’T BUY unless you really need them. Psichiologically, people are tend to spend more if they consider a bargain… And they reach to spend more then during non-solds days… wow